Italian country (Scattata con instagram)

Italian country (Scattata con instagram)
Ogilvy creates a giant fountain drink Sprite shower on the beaches of Rio De Janiero. Great idea!
Read more here: http://nonk.it/JSlXbt
This was an a still and motion ad for the Fiat Abarth car, which is running in this months ESPN magazine. It was my first attempt at doing my compositing style in motion. Here is a behind-the-scenes look at how we shot it.
Because they needed a huge print version as well as the moving version, we had to shoot with Phantom cameras along side Hasselblad and Canon still cameras, shooting mostly with hot lights (because we didn’t have time for two lighting setups). It was a challenge, but was a lot of fun. I’m hoping we get to push this style even further!
Just added a new photo to my portraiture portfolio on my site francescoaresta.com.
The subject is Claudio, General Manager of Park Hyatt Milan.
Here is a glance at some tear sheets of the shots I took for Park Hyatt Milan and Paul Smith.
Matt Hawthorne Photography
St. Peter Basilica - Rome
I am ready to launch on April 1st my new Photoshop tutorial.
It will be about different techniques for masking difficult hair and knocking out the background.
In the meantime you can check out my older tutorials on tutorials.francescoaresta.com.
“The real trick to lighting is understanding the physical properties of light. When you really understand them, your only obstacle is your voice, which is infinitely more difficult to master than any lighting set up.”
The problem with online graphs and charts…